The Number Every Business Owner Should Know But Doesn’t Artwork

Money First CEO

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Money First CEO

The Number Every Business Owner Should Know But Doesn’t

June 01, 2026 • Harman • Episode 53

0:00 | 15:17

Most business owners know their revenue.

Some know how many clients they have.

Very few know the one number that tells them whether their business is actually working.

Their profit margin.

In this episode of Money First CEO, Harman Johnston breaks down why so many business owners are operating without this critical number, even when they’re generating six figures a month.

You’ll learn how to calculate your profit margin, why revenue can create a false sense of success, and how understanding this one number can completely change the way you make decisions as a CEO.

Harman also shares a real client story that highlights what happens when you finally gain financial clarity and stop guessing where the money is going.

What You’ll Learn

• The number every business owner should know

• The difference between gross profit and net profit

• How to calculate your profit margin

• Why revenue does not equal financial health

• The four reasons most business owners avoid their numbers

• How Profit First creates visibility and control

• Why weekly money dates are a game changer

• The CEO mindset shift that changes everything

Key Takeaway

-Revenue tells you what came in.

-Profit tells you what you kept.

-If you don’t know your profit margin, you’re making decisions in the dark.

Timestamps

00:00 Welcome

01:00 The number every business owner should know

02:30 How to calculate profit margin

04:00 Gross profit vs net profit

05:00 Why business owners avoid their numbers

08:00 Client story and financial breakthrough

10:00 The Financial Calm System

11:00 Four practical steps to improve visibility

13:00 Money blocks and CEO thinking

14:00 Next steps

Listen now and discover the number that could change the way you run your business.

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🔗 Where to Find Harman:
Website: www.blubookkeepers.com.au
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